Tag Archives: business

Six reasons why quality still matters in content writing

Adding fresh content to on a regular basis to your website is important for a number of reasons. Blogs, articles and other updates work to help keep your SEO healthy – allowing your site to rank better with the search engines and thereby attract a greater amount of traffic.

But how important is it that those articles actually be good? Well-written? Informative? Original? Is simply churning out a high volume of articles enough or does quality still matter?

I was recently confronted with this question meeting with a prospect who was interested in having me do some content work for him. The prospect represented a marketing agency who was looking to outsource some of their work to me.

He said, “My clients don’t care about quality. We can take existing articles and spin them for two dollars a piece.”

I politely wrapped up the meeting know that this prospect and I would not be able to reach an agreement. But I should actually thank this prospect because he really got me thinking about what differentiates quality writers from spinners and content mills.

The quantity argument

Let’s start with the argument for quantity and why some companies choose it over quality for their websites.

As I’ve mentioned before – regular content – sometimes even poor content can give you a boost in your Google or Bing ranking. The natural result of this will be more traffic to your website.

Spinning articles (that is taking someone else’s work and changing the wording just enough so that it does not appear to be plagiarized) is one way to produce a lot of content in a short amount of time. It’s easy – and it can be relatively cheap. There are even software programs that can do it for you – albeit rather poorly.

But hey, if you can get lots and lots of articles for your site and do it quickly and cheaply, why not right?

It’s a tactic that might just work – for some businesses.

So why would a company choose to spend more and hire a content writer who produces high quality and engaging content?

Here are six reasons why I would argue that quality is not dead:

  1. Quality content shows your reader that your company is an authority. When people do Google searches, they are looking for answers. If your site contains a blog that is truly able to answer their question and not just repeat what has been said on every other site, that can make you their go-to expert next time they have another question about your industry.
  2. Engaging content helps you build an audience. There are so many company blogs out there that merely rehash what’s already been said hundreds and thousands of times. Engaging content stands out. If your business has a blog that makes people think; or that entertains them; or that challenges them on some level, they’ll be more likely to return to your site or start following your business on social medial.
  3. Quality content writers will learn to speak your company’s language. It is more important than ever before for businesses to distinguish themselves through brand image. Do you want to portray an all-business get er done kind of image? How about a quirky fun image? Or perhaps an image that appeals to a certain gender or age group? A skilled content writer can work those goals into the “voice” of your articles.
  4. Quality attracts your niche customer. While putting out hordes of low quality content, may boost SEO and bring more traffic to your website, it may not be attracting the right audience. What’s the point in attracting visitors to your site who never do business with you? The best articles are the ones that attract, engage and eventually convert your target customer.
  5. Google’s algorithms are continually evolving. Many spammy tactics that were used only a few years ago to draw traffic to websites have now been dubbed “black hat” by Google. Using these same tactics today can get your site penalized or even banned by search engines. Google’s spiders already have algorithms to detect quality – and they are getting better all the time. Sheer volume of poorly written content will not give companies an SEO advantage for much longer. Businesses that choose quality now are ahead of the game.
  6. Readers are demanding better content. Let’s face it – the internet has become polluted. Anyone and everyone can post whatever they want and there is a lot of crap out there. There is also a lot of really good content. And your readers know the difference. Companies that wish to keep their readership have to recognize that the modern business website is about giving just as much as it’s about getting. Sure, they want to “get” traffic and conversions – but they are also expected to “give” value to those that visit their site.

5 Reasons Why You Should Start a Side Business in 2016

Every day, more and more people step out into the world of entrepreneurship – and many of these folks do so while still working full time. Some call this a side hustle and others call it chicken entrepreneurship but there does seem to be some evidence that business owners who start their venture while still having the security of a paycheck tend to do better than those who don’t.

Of course there are pros and cons to doing it each way, but if you need some encouragement on why you should get your side business started in 2016, here are a few compelling reasons:

  1. Security – Take a quick poll of your co-workers and most of them will probably tell you that working full-time in a salaried job is more secure than striking out on your own. And yet, chances are they all know of someone who was blindsided by an unexpected layoff. If the financial crisis of 2008 has taught us anything, it is that jobs are not as secure as we had been led to believe. Of course, there is no guarantee in business either, but if you are building a side business while still working full-time, you’ve got an added layer of security.
  2. Money – If you are like most employees, chances are that annual raises have not even kept pace with inflation. Operating your own side business can give you that extra bit of breathing room and even allow for some luxuries. Who knows, you may even find your side gig paying out more than your regular employer!
  3. Sharpen your skills – Should you decide to start your own business, chances are you will be doing something in which you already have some level of skill. In some ways, starting a business is a bit like taking a course – skills will be developed as you go along. At the start, you could find yourself undercharging for your services, but as your confidence grows, you’ll target specific types of customers and start charging what you’re really worth.
  4. Develop new skills – Starting a business will also inevitably involve developing some new skills. Negotiating contracts, keeping track of payments and invoices, or creating a simple website may not be your core business but they may all be necessary to get your business off the ground. Eventually, you may want to hire these tasks out, but if you’re low on capital at the onset of your business, you might just learn to do them yourself.
  5. Make new contacts – Most business owners really can’t have a successful business unless they get out there and promote themselves. Networking either in person or via the Internet can help you build valuable connections that can benefit you not only in business but in other areas of your life as well.

If you’ve been contemplating the idea of starting your own side business while still working full-time, then 2016 may just be your year. Why not commit to taking one step today to making your side business a reality. Whether that step involves placing an ad, creating a business card or simply doing a bit of research – get out there and get started !

Why flexible working from home is awesome and why more employers should offer it

More and more, technology is allowing many of us to do our jobs from home – or at the very least, telecommute on occasion. I am fortunate enough to be one of those lucky few that can work from home once in awhile as much of the software that I use is web based, and due to the wonderful fact that I can log in to my work computer remotely. While, it hasn’t quite got to the point of working from a SUP camp in Costa Rica, I haven’t given up hope.

Lately, with my freelance business growing the way that it is, along with my martial arts training, I’ve been thinking that if I could spend even more time working from home, it would really amp up my productivity in all areas. It would also help to provide some of the work life balance I’ve been missing lately.

To give an example of how this can work to everyone’s advantage,  I’ll tell you a bit about the last time that I worked from home. I was suffering with a migraine. Had I been at the office, I would have just suffered through. I would have looked at my phone, made idle chit chat with co-workers, and I would have spent some time starring at my computer screen trying to look busy because frankly that’s all I would have been capable of doing at the time. But working from home, the story goes a little bit differently. I got up and took a hot shower – felt better and got back to work.

Which scenario sounds more productive to you?

But if you require more objective evidence that more employers should offer flexible work arrangements, then consider some of the proven benefits to both employees and employers.

Benefits for the employer

  • Working at your own pace, without distractions like office gossip is more productive. A recent study conducted by Stanford University found that not only did the majority of employees not slack off while working from home, their productivity level actually increased by 13%.
  • It allows employers to recruit from anywhere. Since distance is no longer a barrier, employers can recruit the best and brightest no matter where they happen to be located. Looking at my list of clients that I freelance for, none of them are in London. The closest is Tillsonburg followed by Burlington and Toronto. I’ve also done work for clients in the United States, England, Germany and Australia. This simply wouldn’t have been possible if I had had to meet each one in person.
  • It encourages creativity. Let’s face it, looking at the same four cubicle walls day in and day out doesn’t provide a lot of inspiration. But when you stop segmenting “work life” and “real life” – when you’re not constantly weighing whether you are on or off the clock, it allows you to have more inspired ideas for the benefit of your employer whether your at your home office, your local Starbucks or on a tropical beach somewhere.
  • It’s cutting  edge. Despite the advantages of being able to work from home or on a flexible schedule, very few companies actually offer it. The idea came into the spotlight again about a year ago when Richard Branson announced that Virgin employees would now reap the advantages of this model – Branson even goes as far to offer unlimited vacation provided employees get their work done. But this didn’t originate with Virgin. Branson got the idea from Netflix.  That’s not to say that Virgin and Netflix employees can do whatever they like – they operate on a principle called Results Only Work Environments or ROWEs. Cali Ressler, co-author of “Why Work Sucks and How to Fix It” emphasizes that companies should be looking at the results that employees produce and not the face time. The fact that only a select handful of employers actually offer this type of arrangement can give those employers a distinct advantage – allowing them to attract and retain the best talent.

Advantages to the employee

Clearly not every job is suited to working from home or working on a flexible schedule. Retail and dining establishments come to mind. According to research from Global Workplace Analytics, the average employee who is permitted to work from home at least 50% of the time is 49 years old, has a college degree and works in a non-union, salaried, management or professional role. Over 75% of these earn at least $65,000 a year.

But those lucky few who can work from home and on flexible schedules tend to be happier and healthier because they have a greater work-life balance. Research from Penn State University also shows that these workers get an average of 8 additional minutes of sleep each night and have better sleep quality than those who must go into the office every day.

Employees who work from home may also feel more freedom to get up and move around once in awhile. Taking a five minute movement break every 25 minutes may well help them avoid certain health problems later on in life.

All this isn’t to say that working on a flexible schedule doesn’t have some drawbacks. It turns out that out of sight can sometimes also mean out of mind. And it’s not uncommon for work from home employees to be overlooked for promotion. But for the 36% of us who would choose working from home over a pay raise, the other cumulative benefits may well be worth it.

My Top Ten List of Websites for Freelancing Productivity and Inspiration

Over the past several years as I’ve built up my writing business I’ve found a number of helpful online resources and have served either to help grow my business, give me inspiration or both. The following is a list of the top ten websites that have proven useful to me in my freelance writing career:

Getting new clients:

Kijiji.ca – I once had a business coach ask me how I went about getting new clients to write for. He seemed a bit surprised, when I told him that by far the most useful website has been Kijiji. I use the site both to post my own ads and well as to respond to job postings of those who are looking for writers. Since I can write for anyone anywhere in the world, I don’t limit myself to searching within my own city, but rather conduct searches on whole provinces at a time. At the moment, I don’t have any clients based in London, but have quite a few in the GTA.

Elance.com/Upwork.com – When I first started offering my services as a freelancer, I found several clients through Elance.com which is now becoming Upwork.com. This is a great resource, especially for a new freelancer to find work. While I still have one regular client that I work with through this format, I now primarily use it to hire other freelancers.

Freelancewritingjobs.ca – A job board for writers on which I occasionally find new clients.


WordPress.com – While I find that I don’t greatly NEED a website for the work that I do, I really like having one and understand that owning www.kristenduever.com may prove useful someday as I build my freelancing empire! WordPress.com is a fairly easy to use, free website building tool on which I can advertise my services and write blogs which will hopefully prove useful to at least some of my readers. One day however, I may have to convert it over to a wordpress.org site or even have it more professionally designed.

Unsplash.com – This is a really cool site that I discovered recently. Its purpose to provide free high quality photos to pair with my blogs.

Linkedin.com – While I’ve never received any business directly as a result of Linkedin (yet!), I’ve frequently referred prospects to view my Linkedin Profile along with the several positive recommendations from past and current clients.


PayPal.com – Most of my clients, I have never met in person. I even have a few clients who I haven’t even spoken with over the telephone. PayPal is a convenient method both for sending invoices and receiving payments.


Sidehustlenation.com – I stumbled across this site within the last year or so while I was searching for resources about running a business while working full time. The site has many useful blog postings and tips but I especially love listening to the podcasts.

Liz Ryan on Forbes.com – while Ms. Ryan tends to write mainly about employment related issues and not self-employment related issues, I find her posts fun and engaging. On a deeper level, they are about enjoying your work – whether it is in the form of a job or your own business.

Sir Richard Branson on Linkedin.com – While I don’t always agree with his politics, I really admire Sir Richard’s approach to the business world – can we say “No Dress Code” and “Unlimited Vacation” anyone!? I always find his blogs and posts very inspirational.

Do you have your own side business (freelance or otherwise)?

I’d love to hear about some of the sites that you’ve found most useful!

Should You Write Your Business Blog or is Outsourcing the Best Option?

Business owners focus on operations, management of employees, finances, building new products, brainstorming services, and improving the overall health of the business. As a business owner, you have a lot on your plate. When you include social media marketing, website development and management, and other marketing requirements, the workload begins to be overwhelming and daunting. Business owners need a team of professionals, whether in-house or outsourced, that support the business.

Producing blog content is not just about writing. There are a lot of factors involved in content writing, including, but not limited to; SEO keyword research, managing the blog platform, and social media management.

In order to have a successful blog, there is a significant time commitment required to publish consistent and creative content. Business owners can attempt to manage their web and blog content on their own or they can outsource dedicated professional writers to produce blog content for the business.

Benefits of Writing Your Own Business Blog

  • If you have an in-house staff member that can take on the additional responsibilities of blog writing and content management, costs are typically lower than outsourcing. However, ensure the staff member can accept the time commitment required and their primary role with the business will not be affected. Also, make sure the staff member is a qualified writer. Poorly written content will destroy a blog’s chance for success. Be available to train the staff member in social media management and SEO analysis for the most successful blog posts.
  • Blog posts that are created in-house tend to be more personable and can sometimes provide higher quality content. The staff member has a vested interest in the business and can directly relate to the reader more easily.
  • The in-house writing representative can feel a sense of authority and trust by the business owner, which can lead to better employee performance. The staff member is now responsible to be the “voice” of the company and will benefit from the writing experience and content management experience, furthering their portfolio.

Benefits of Outsourcing Your Business Blog Content

  • Time is one of the most beneficial aspects of outsourcing your business blog needs. Content writing takes significant time and when you include social media management the time requirement greatly increases. Outsourcing your blog writing and management will save your business large of amounts of time and subsequently a lot of money.
  • The majority of freelance blog writers are experienced and provide high-quality content with a quicker turn-around than a novice writer. Constant revisions will not be necessary; just a simple review process. Also, many outsourced blog writer professionals are knowledgeable in SEO keyword analysis and social media management. You will only need to hire one well-trained professional for all your blog content management needs.
  • No one knows your business better than you. However, to gain interest and increase traffic to your blog, you will need a fresh and unique perspective. Overfamiliarity can cause blog content to sound dull and boring. An outsourced freelancer provides a new fresh look at your business and bring a sense of excitement to your content.

Make Those Five Seconds Count: Create Easy to Read Web Content

As a business owner with a website, you have to make your web content readable and easy for a reader (and potential customer or follower) to scan. The average reader takes approximately five to 15 seconds to scan over a piece of web content and then decide to stay and continue reading or move on to another website. Make the most of those few moments and keep readers on your website, reading your exceptional web content. Here are 8 super easy ways to make your web content readable and easy to scan:

  1. Start with a strong title and deliver through your content. Create a catchy title and provide content that gets right to the point and supports the title throughout the article. Time is very important to readers, so keep your writing focused.
  2. Headings and subheadings. This creates flow and makes the article easy to follow and allows the reader to see how you are delivering on your promise (meaning your title).
  3. Use lots of space in your web content. Keep your paragraphs short (three to four sentences) and use line breaks to increase more white space. This format is easy on the eyes and helps readers stay on your website.
  4. Bullet points and lists. An eye-catching format of web content is using bullet points and lists. Bullet points can display a significant amount of information, just in a condensed and easy to read format. Lists are a great way to engage readers and keep readers on your website. Also, lists bring immediate attention to supporting your title.
  5. Images. Use images with your web content, where appropriate. People are visual and images always grab the readers’ attention. Make sure the image is relatable and relevant to the content.
  6. Pair images with captions. Surprising, one of the most read words on your web content is the caption associated with an image. Write a two to three sentence caption with each image you use and this should intrigue the reader to stay with the article and continue reading.
  7. Good content uses links. This includes internal links (where you place a link in one piece of web content that sends you to another article, blog post, or page of your website) and external links (where you place a link in your web content that sends you to a relevant outside website). Links provide a strong value proposition to readers and increase your validity and trust. Warning: Do not use too many links throughout the content. You do not want to lose your readers. Well-placed links that add value are best.
  8. Review your web content. Always preview your web content or have a trusted colleague review the draft of your web content. Take only 15 seconds and scan the content. Make sure the overall theme is there in your scan. If you do not see a seamless thought and well formatted content, revise as needed.

Ten Quick Tips for Improving SEO Content Writing

If you run a business with an online presence, chances are you’ve heard of search engine optimization (SEO). SEO is vitally important to ensure that you have a good website ranking in search lists which, it turn helps drive more traffic to you site – which hopefully helps to improve your bottom line. SEO should be handled in part, by your website developer. But if your business has a blog, or engages in social media, you can also improve your own SEO through quality content writing.

Writing for SEO however is a bit different than other types of writing. You need to craft your prose in a way that works well both for the search engine crawlers as well the real live breathing human beings who you ultimately would like to communicate with.

Here are the ten tips for improving your SEO content writing. They are simple, easy, and highly effective at boosting SEO keyword optimization and density as well as providing a better overall viewing experience to your readers. Please Note: Since Google is the most common search engine used (5 billion searches per day), I will be using their analysis methods as a guide. It should also be mentioned that all other search engines follow similar methods.

  1. Put the keyword or keyword phrase in the title of the content writing. An interesting title grabs the interest of the reader, while a title with the keyword grabs the attention of the search engine algorithms. In fact, Google focuses on the content’s title in their keyword analysis. This puts you at a great advantage for getting your content in front of readers.
  2. Use the keyword or phrase in the first paragraph of the content; even better if you can logically fit it into the first sentence. Search engines place great emphasis on keywords in their algorithms.
  3. Avoid complex phrases. Focus on action verbs and industry buzz words to engage the reader and sell your products or services. Keep the content interesting and avoid sounding “too wordy”.
  4. Be mindful of keyword density. You should place the keyword once every 125 to 150 words for an appropriate amount of SEO keyword placement. “Keyword stuffing” is does not reflect quality writing and readers will not read your content. Also, if Google picks up too many keywords, the content can be registered as spam and search engine rankings will decrease for the business.
  5. Links increase search engine rankings, whether the links take the reader to another location within your website or leave your website to another piece of content. Use links for products, industry references, and other applicable services or information. The best placement for a link is in the last paragraph with a call to action statement.
  6. The layout of your content is important in order to grab and maintain the readers’ attention. Keep your writing within organized paragraphs or lists. Make use of the headers. Since readers scan content, make sure the headers reflect the most important topics of your writing.
  7. Make use of metatag descriptions. A metatag is scanned by search engines and this is a powerful place to put SEO-filled content. The metatag describes the product, service, or blog within 160 characters (approximately 30 words) or less. Make the metatag to-the-point and specific.
  8. Include images with the content writing. People are visual and images catch the readers’ attention. Images provide for a description that can include SEO content. Do not use pictures that are protected; always ask permission before using the pictures as your own.
  9. Use social media. Anytime you post content to your website or blog have it automatically post to all your social media outlets. If you have a blog, enable the “share” option. This will allow your content to reach substantially more people than the regular reader.
  10. Keep variety in your SEO content writing. Always stay within your industry but mix up the content. For example, maintain your product or service descriptions but include industry news updates or fun infographics about your industry.

Four Strategies for Better Web Content Writing

For many of your prospective customers, your website is the first impression that they will have of your business. It’s safe to say that you may win or lose your prospect based – at least in part – on the strength of your web content writing.

So whether you are doing your own writing in-house, or whether you are hiring a freelance writer, here are a few content strategies that can really help your website to sing.

Strategy 1: Write content that is easy to read in electronic format

When writing for a website – you have to remember that you are “screen writing” – no, you are not writing a Hollywood movie script, but you are writing content that is intended to be read on the screen of a computer, tablet or smartphone.

Anyone who reads often will tell you that reading a print book or magazine is not the same as reading from an electronic device. For one, screens are harder on the eyes. According to a study by Neilson Norman Group, we actually read screens 25% more slowly than we do print.

So when “screen writing”, we need to use strategies that make our content easier and more efficient to read.

  • Break up your content with short paragraphs and sub-headings
  • Avoid being overly wordy – get to the point
  • Use bullet points for lists

Strategy 2: Write efficiently

When people read website copy, it’s usually because they are looking to do something such as research a product, make a purchase, or find an answer to a question.

The same descriptive language that might draw a reader into a novel and make them fall in love with the central character, might only serve to annoy the reader who is browsing your site to purchase a product or learn whether the service that you offer can help them with their problem.

Write your content more efficiently by:

  • Getting to the point – tell your reader who you are and what you can offer them.
  • Use plain language.
  • Have a clear call to action – indicate how your visitor can make a purchase or get more information.

Strategy 3: Write for SEO

That’s right – as much as you have to write for your reader, you also have to write for the search engine spiders. The reason why SEO (search engine optimization) is so important is that 93% of web traffic comes through search engines.

And if people can’t find your content, they clearly can’t read it.

To write effectively for SEO, use the following tips:

  • Use keywords – do a bit of research to find out what keywords your potential customers are searching and make sure you incorporate those words in your headings and content.
  • Don’t overuse keywords – keyword stuffing used to be an effective technique for giving your website a good ranking in the search engines, but now it can get you penalized.
  • Make your content sharable – when others share your writing on social media or it is linked back to in blogs and professional articles, it helps your SEO.
  • Write often – new content in the form of regular articles and blogs will let Google and the other search engines know that you are still relevant.

Strategy 4: Write for People

In addition to writing for SEO, you also need to remember that you are writing for people. But not any and all people – you are writing for your customers and prospective customers. Your writing should be targeted to them.

  • Write quality, useful content – If visitors to your website find what you write helpful – even if they are not ready to buy today — they will be more likely to return to your site when they are. Writing helpful and relevant blogs and articles is a great way to establish yourself as an expert in your industry.
  • Structure your writing in a way that makes sense – just as your website’s link navigation should be easy to follow, it should be easy to follow your writing from one point to the next. Clear headings and subheading are a way to accomplish this.
  • Keep your content up to date – don’t let your readers think you have gone out of business or simply don’t care because you have old, irrelevant content.
  • Be action oriented – make it simple for your reader to find and follow your call to action.

Writing compelling and effective web content does take some time, but your readers will appreciate content that has been written with them in mind – and your efforts will pay off if you keep at it.

My first blog of spring

It’s been a bit too long since I’ve posted anything here on my own blog. It’s not that I haven’t been writing lately, because I have. Just not here.

Over the past few weeks, I’ve written web content for a cosmetic surgeon, a physiotherapy clinic, and a renovation company as well as lots of articles about SEO, web design and re-marketing among other things.

I’m also writing again for Weather Democracy – a new social site where weather enthusiasts can test their forecasting skills.

And then there’s my gardening articles that I’ve been doing for close to a year now … I was recently congratulated by that client because I was successfully able to come up with enough season-appropriate topics related to gardening (albeit sometimes loosely related) to make it through the winter. Now that it’s spring again, writing about gardening should be considerably easier.

And now that it’s spring (the first full day of it in fact) it’s also a good time to take a few moments and post something for myself. I for one, am very happy that we are starting to see some sun and warmer weather – and I feel sorry for the folks in the Maritimes who have snowstorms again in the forecast this weekend.

For me, the first full day of spring was spent with my husband and in-laws. We took them out to the Pinecroft for lunch at the Green Frog Tea Room, stopping en-route to purchase some honey from Clovermead. If you live in the London area, I highly recommend both of these places. Pinecroft is incredibly beautiful and romantic and Clovermead is the only place we get our honey.

This weekend also happens to be the last weekend of March break for schools here in Ontario. Now as far as work goes, this means nothing to me – I still have to work at my day job. What it does mean though is a week long break from Seikido (my martial arts class). And that meant free evenings – something I don’t have very often. It was a great break but I’m definitely ready to go back.

And it was the ideal time to have a break too because this coming week at work promises to be especially busy with two major events, a board meeting and a strategic planning session.

And I’ll be back to martial arts.

And I’ve got lots more freelance writing to do.

But spring has sprung, the days are getting longer – and hopefully soon, it will be warm enough to do at least some of my writing el fresco while enjoying the sights , sounds and aromas of springtime.

Marketing yourself as a writer

So yesterday, I did something that I’ve been meaning to do for awhile now. I ordered business cards for my writing business. Yes, I know – I could have done it cheaper and created them myself, but I figured that whenever I market my writing business, I should do it right. So I ordered the cards.

Do I need business cards? I honestly don’t know. I have done well gaining clients through sources like kijiji and elance and even by referrals. In fact, most of my clients have hired me before ever even meeting me in person – so I would not have had the opportunity to hand them a business card.

Still – I wanted the cards. If they turn out to be useful, that might be a topic for another blog post.

As my business has grown from a casual hobby to a respectable side gig, I have taken a number of steps to better market my writing business.

I’ve advertised on kijiji which has been very successful.

I hired a contractor from elance to create my logo.

I’ve made a point of making regular posts on Facebook, Twitter and Google +.

I’ve started this website and blog.

And now, I will soon have business cards which I can hand to people when they ask me what I do or when I am at networking events.

It’s not always easy or convenient to promote my freelance writing. There are times when I get so mired in work from clients, that I tend to focus on that to the exclusion of my personal marketing. But I know that it’s something that I do need to work on.

I’d be curious to hear from other freelancers. How to you market yourself as a writer?