There are many advantages to writing a regular blog for your business – not the least of which is that it can help with your website’s search engine optimization (SEO). Done correctly, your blog will not only attract customers, set your business up as an expert in your industry and improve your search rankings.
Done incorrectly however, you can alienate potential customers and actually get penalized by Google and the other major search engines.
One of the important things to remember when writing for you business blog is to write content that is both SEO friendly and human friendly. SEO friendly content will help search engine crawlers to find your content and in turn, give your site a better ranking.
Human friendly content will help to ensure that visitors to your site have a great experience. Content needs to be well written and engaging.
The following are a few…
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