Monthly Archives: July 2015

How to Get More Traffic to Your Business Blog

If you want to increase traffic to your business’ blog, look no further. Here are seven of the most effective tips to build readership and get more potential customers to your blog.

  1. Write and post new content. Search engine algorithms prefer updated content, therefore increasing your blog’s ranking in search engine results. Also, staying current with your blog content encourages readers to return to your blog.
  2. Use social media. Share every single blog post to all of your social media accounts; Facebook, Twitter, LinkedIn, and Google+ are absolutely necessary for promoting your blog content. If your blog consists of a significant amount of images (i.e. products) or videos (i.e. how-to’s), you need to be promoting your blog content on Pinterest and YouTube. Social media is the top traffic source for all blogs and website content. If you do not have social media accounts, create your business accounts immediately.
  3. Pre-schedule your blog content to social media using HootSuite, which manages all your social media accounts in one place for easy blog content sharing.
  4. Follow a consistent posting schedule. Research indicates that the best times to post content is in conjunction with social media peak times:
  • Facebook: Thursday and Friday; 1:00 p.m. local time for the most shares, 3:00 p.m. local time for the most clicks.
  • Twitter: For B2B content, Monday through Friday and for B2C content, Friday through Sunday; 5:00 p.m. local time for most retweets, 12:00 p.m. and 6:00 p.m. for the most clicks.
  • LinkedIn: Tuesday through Thursday; 7:00 a.m. to 8:00 a.m., 10:00 a.m. to 11:00 a.m., and 5:00 p.m. to 6:00 p.m. are the best times to post. The optimum time to post: Tuesday from 10:00 a.m. to 11:00 a.m. local time.
  • Google+: Monday through Thursday; 9:00 a.m. to 11:00 a.m. local time with Wednesday being the best day for posting.
  • Pinterest: Saturday; 8:00 p.m. to 11:00 p.m. local time. Friday is best for retail and fashion posts; 3:00 p.m. Pinterest is great for B2C posts.

5. Add social share buttons to your blog and each individual blog post. This makes it easy for your  readers to generate more traffic by their sharing immediately with others.

6. Do not be afraid to re-share past blog content. Oftentimes, social media posts are missed by some people in your network. By re-sharing a previous (and relevant) blog post, you ensure the content will be seen by your entire network in a relevant way.

7. Guest contributors add significant value to your blog and its content as well as increasing traffic to your blog because the guest contributor will bring their network to your blog. A guest contributor writes relevant content for your blog and in turn, shares the content with their network and many times ask you to be a guest contributor for their blog.

Should You Write Your Business Blog or is Outsourcing the Best Option?

Business owners focus on operations, management of employees, finances, building new products, brainstorming services, and improving the overall health of the business. As a business owner, you have a lot on your plate. When you include social media marketing, website development and management, and other marketing requirements, the workload begins to be overwhelming and daunting. Business owners need a team of professionals, whether in-house or outsourced, that support the business.

Producing blog content is not just about writing. There are a lot of factors involved in content writing, including, but not limited to; SEO keyword research, managing the blog platform, and social media management.

In order to have a successful blog, there is a significant time commitment required to publish consistent and creative content. Business owners can attempt to manage their web and blog content on their own or they can outsource dedicated professional writers to produce blog content for the business.

Benefits of Writing Your Own Business Blog

  • If you have an in-house staff member that can take on the additional responsibilities of blog writing and content management, costs are typically lower than outsourcing. However, ensure the staff member can accept the time commitment required and their primary role with the business will not be affected. Also, make sure the staff member is a qualified writer. Poorly written content will destroy a blog’s chance for success. Be available to train the staff member in social media management and SEO analysis for the most successful blog posts.
  • Blog posts that are created in-house tend to be more personable and can sometimes provide higher quality content. The staff member has a vested interest in the business and can directly relate to the reader more easily.
  • The in-house writing representative can feel a sense of authority and trust by the business owner, which can lead to better employee performance. The staff member is now responsible to be the “voice” of the company and will benefit from the writing experience and content management experience, furthering their portfolio.

Benefits of Outsourcing Your Business Blog Content

  • Time is one of the most beneficial aspects of outsourcing your business blog needs. Content writing takes significant time and when you include social media management the time requirement greatly increases. Outsourcing your blog writing and management will save your business large of amounts of time and subsequently a lot of money.
  • The majority of freelance blog writers are experienced and provide high-quality content with a quicker turn-around than a novice writer. Constant revisions will not be necessary; just a simple review process. Also, many outsourced blog writer professionals are knowledgeable in SEO keyword analysis and social media management. You will only need to hire one well-trained professional for all your blog content management needs.
  • No one knows your business better than you. However, to gain interest and increase traffic to your blog, you will need a fresh and unique perspective. Overfamiliarity can cause blog content to sound dull and boring. An outsourced freelancer provides a new fresh look at your business and bring a sense of excitement to your content.

Pick the Best Blog Keywords

Keywords are words or phrases that you plan on targeting to get more traffic to your website or blog from search engines. Once you pick the best blog keywords, you write articles and other content with the keywords strategically placed in the content in order for people to find your blog or website through the internet. The first step in using keywords for your blog is identifying the best keywords. So, how do you pick the best blog keywords?

Keyword Types

  • Short tail keywords are shorter keyword phrases (i.e. phone case); broad search results that target a mass audience which results in more competition and minimal chance of ranking in search engines.
  • Long tail keywords are longer keyword phrases ((i.e. iPhone 5c case for girls); specific search results that target a smaller audience, which results in less competition and a solid chance of ranking in search engines.

Google AdWords

You can choose any preferred keyword analysis tool. There are several free tools available but the best option is Google AdWords because the data is highly accurate and comes from the most used search engine in the world. If you have an existing Google or Gmail account, access to Google AdWords is very easy; it is located in Google Apps. Setting up your account is simple and again, it is free.

The Keyword Planner in Google AdWords is a great free tool for developing keyword campaigns by finding keyword ideas and closely estimating the performance of your keyword ideas. You can start with as many keyword phrases as you want and branch out from there, developing the best blog keywords for your needs. It is suggested to start with one or two keyword ideas and see where that takes your search in finding the best blog keywords. Here are some important terms to help navigate Keyword Planner:

  • Average Monthly Searches is the number of times the exact keyword phrase has been searched in the past month. This is the popularity number.
  • Competition is based on the number of advertisers that selected the keyword phrase across Google. If the competition is “High”, the chance of your content showing up in the search engine results is low and vice versa for “Low”. You have some additional options, such as bidding and sharing, if you want to pay for cost-per-click campaigns. These additional options are not necessary for picking the best blog keywords. Another feature of Keyword Planner is inputting your website homepage as well as a specific category and sub-category of your blog or business. This will show tailored keyword suggestions based on your blog content and business category.   The Keyword Planner shows dozens of alternative keywords based on the one initial keyword idea. The tool allows for easy recreation of your keyword plan, as needed. If the first keyword phrase does not show the results you want, the additional results should give you a better idea of how similar keywords are performing. The tool allows for easy recreation of your keyword plan, as needed. The possibilities are limitless.