Monthly Archives: June 2015

The Easiest Way to Write a Blog Title

First impressions are everything and your business blog title is that first impression. A blog title must be eye-catching and make the reader think, “I have to see what this article is all about”. A successful blog title will get readers to your website or blog, thereby increasing the potential to gain a return viewer and the high likelihood for your content to be shared through social media and other networks. As you can see, a strong blog title is absolutely essential to your success.

Titles sell the content. Titles are responsible for the search engine ranking and increasing traffic to your business blog. All the great content within the article will not get read unless you have a solid title. Some writers start with the title and others generate a killer title after the content has been written; it is entirely your preference but one of the easiest ways to get started is to create a “working” title.

The Working Title is NOT a Topic

A blog topic is very general and can yield numerous results in a potential viewer’s search. Examples of a topic are “CRM systems”, “recognition programs”, or “new hire packet”. Topics can go in many different directions. The working title creates the direction of the topic and is a very specific statement. For example; “The Best CRM System for a Top-Performing Sales Team”, “How Recognition Programs Boost Employee Productivity”, or “Organize Your New Hire Packet for Easy On-Boarding”. No working title is perfect and can require revision after the content has been written.

Set Clear Expectations for the Reader

Do not deceive your readers and always be completely accurate in your title. If your content is about recognition programs increasing employee productivity, then make sure your title matches the specific topic. If readers go to your blog expecting to see a results-oriented blog post about boosting employee productivity through recognition programs, but you spend all your time talking about the different types of employee programs, you will lose followers and potential customers. Be respectful and build trust.

Keep SEO in Mind

Make every effort to include hard-hitting keywords in the blog title. Use your SEO keyword research in the title as well as in the content of your blog. However, never compromise the clarity of the blog’s title for SEO best practices. If it makes sense to include the keywords or phrase into the title, go ahead; but if the title sounds weird or confusing, leave out the keywords.

Short and Sweet

A business blog title should be short and direct. The best blog titles that rank high in search engines are under 65 characters (no more than approximately 12 words) in length. If you post your blog content to social media, specifically Twitter (and you should be for a hefty increase in blog traffic), shoot for a title and tag of no more than 117 characters in length. You do not have to be exact with every single blog post, but remember this guideline.

Tips for Titles

Provide your business blog titles with a pop that will grab the attention of readers.

  • Alliteration is using the same beginning letter repeatedly. “Tips for Titles”, “Write With Wonder”.
  • Use strong language such as “Things Employees Hate”, “Qualities of Awesome Bosses”.
  • A helpful tone goes a long way. “10 Free Tools for…”, “Simple Ways to…”.
  • Bounce ideas off a colleague and brainstorm if revisions are needed and have fun developing your business blog title.

Make Those Five Seconds Count: Create Easy to Read Web Content

As a business owner with a website, you have to make your web content readable and easy for a reader (and potential customer or follower) to scan. The average reader takes approximately five to 15 seconds to scan over a piece of web content and then decide to stay and continue reading or move on to another website. Make the most of those few moments and keep readers on your website, reading your exceptional web content. Here are 8 super easy ways to make your web content readable and easy to scan:

  1. Start with a strong title and deliver through your content. Create a catchy title and provide content that gets right to the point and supports the title throughout the article. Time is very important to readers, so keep your writing focused.
  2. Headings and subheadings. This creates flow and makes the article easy to follow and allows the reader to see how you are delivering on your promise (meaning your title).
  3. Use lots of space in your web content. Keep your paragraphs short (three to four sentences) and use line breaks to increase more white space. This format is easy on the eyes and helps readers stay on your website.
  4. Bullet points and lists. An eye-catching format of web content is using bullet points and lists. Bullet points can display a significant amount of information, just in a condensed and easy to read format. Lists are a great way to engage readers and keep readers on your website. Also, lists bring immediate attention to supporting your title.
  5. Images. Use images with your web content, where appropriate. People are visual and images always grab the readers’ attention. Make sure the image is relatable and relevant to the content.
  6. Pair images with captions. Surprising, one of the most read words on your web content is the caption associated with an image. Write a two to three sentence caption with each image you use and this should intrigue the reader to stay with the article and continue reading.
  7. Good content uses links. This includes internal links (where you place a link in one piece of web content that sends you to another article, blog post, or page of your website) and external links (where you place a link in your web content that sends you to a relevant outside website). Links provide a strong value proposition to readers and increase your validity and trust. Warning: Do not use too many links throughout the content. You do not want to lose your readers. Well-placed links that add value are best.
  8. Review your web content. Always preview your web content or have a trusted colleague review the draft of your web content. Take only 15 seconds and scan the content. Make sure the overall theme is there in your scan. If you do not see a seamless thought and well formatted content, revise as needed.

Ten Quick Tips for Improving SEO Content Writing

If you run a business with an online presence, chances are you’ve heard of search engine optimization (SEO). SEO is vitally important to ensure that you have a good website ranking in search lists which, it turn helps drive more traffic to you site – which hopefully helps to improve your bottom line. SEO should be handled in part, by your website developer. But if your business has a blog, or engages in social media, you can also improve your own SEO through quality content writing.

Writing for SEO however is a bit different than other types of writing. You need to craft your prose in a way that works well both for the search engine crawlers as well the real live breathing human beings who you ultimately would like to communicate with.

Here are the ten tips for improving your SEO content writing. They are simple, easy, and highly effective at boosting SEO keyword optimization and density as well as providing a better overall viewing experience to your readers. Please Note: Since Google is the most common search engine used (5 billion searches per day), I will be using their analysis methods as a guide. It should also be mentioned that all other search engines follow similar methods.

  1. Put the keyword or keyword phrase in the title of the content writing. An interesting title grabs the interest of the reader, while a title with the keyword grabs the attention of the search engine algorithms. In fact, Google focuses on the content’s title in their keyword analysis. This puts you at a great advantage for getting your content in front of readers.
  2. Use the keyword or phrase in the first paragraph of the content; even better if you can logically fit it into the first sentence. Search engines place great emphasis on keywords in their algorithms.
  3. Avoid complex phrases. Focus on action verbs and industry buzz words to engage the reader and sell your products or services. Keep the content interesting and avoid sounding “too wordy”.
  4. Be mindful of keyword density. You should place the keyword once every 125 to 150 words for an appropriate amount of SEO keyword placement. “Keyword stuffing” is does not reflect quality writing and readers will not read your content. Also, if Google picks up too many keywords, the content can be registered as spam and search engine rankings will decrease for the business.
  5. Links increase search engine rankings, whether the links take the reader to another location within your website or leave your website to another piece of content. Use links for products, industry references, and other applicable services or information. The best placement for a link is in the last paragraph with a call to action statement.
  6. The layout of your content is important in order to grab and maintain the readers’ attention. Keep your writing within organized paragraphs or lists. Make use of the headers. Since readers scan content, make sure the headers reflect the most important topics of your writing.
  7. Make use of metatag descriptions. A metatag is scanned by search engines and this is a powerful place to put SEO-filled content. The metatag describes the product, service, or blog within 160 characters (approximately 30 words) or less. Make the metatag to-the-point and specific.
  8. Include images with the content writing. People are visual and images catch the readers’ attention. Images provide for a description that can include SEO content. Do not use pictures that are protected; always ask permission before using the pictures as your own.
  9. Use social media. Anytime you post content to your website or blog have it automatically post to all your social media outlets. If you have a blog, enable the “share” option. This will allow your content to reach substantially more people than the regular reader.
  10. Keep variety in your SEO content writing. Always stay within your industry but mix up the content. For example, maintain your product or service descriptions but include industry news updates or fun infographics about your industry.

On the Side – If Only We had a Wheelbarrow

Kristen Duever Writing Services

If you want to start your own side business (or even full time business, for that matter), you have got to find your wheelbarrow.

Whenever I have started out on a new venture, there is a scene from The Princess Bride that comes to mind. It is the scene in which Westley Fezzek and Inigo are hiding behind a wall trying to figure out how to storm the castle and save Princess Buttercup.

Westley has spent the better part of the day being “mostly dead” and he is therefore unable to move most of his body – and when he asks what the small team’s assets are he is told that their assets are his brain, Fezzek’s strength and Inigo’s steel. Clearly unimpressed at their odds, Westley mutters “If we only had a wheelbarrow, that would be something.”

As it turns out, the trio did have a wheelbarrow, to which Westley…

View original post 454 more words