There are lots of reasons why your business should be blogging – not the least of which is the fact that that those who do, generate 67% more leads than companies that don’t.
But one reason why many companies don’t blog is that the business owner feels that their industry or niche market is too “boring” for people to want to read about. They can understand why someone would want to read about the latest technological toy or gadget, or why they might want to read about the latest trends in spring fashions, but they are not so convinced that people would be interested in reading about their product or service.
So let me just come out and say it. Your business is NOT too boring to blog about! If you’re business is useful and relevant to someone (and you won’t be in business very long if it isn’t), then your business blog can also be useful and relevant.
As a freelancer, I have written plenty of blogs for industries which not everyone finds interesting. But the good news is, you don’t need everyone to find it interesting – just your target customers. An article about asbestos removal isn’t going to appeal to everyone – but it sure is going to catch the attention of someone who needs that type of service!
Now, that you understand that you do in fact have relevant information to share – how do you share it without being – well – boring? Here are three tips that you can use right away:
1, Write in an FAQ format.
One of the easiest ways to figure out what to write about is to think about the kinds of questions your customers ask (or what questions they might potentially ask), and answer them. Many of your potential customers are likely to be more comfortable asking a question online than visiting your business where they might get (gasp!) as sales pitch!
For example, a person who has a question about their options for replacing missing teeth – might be more inclined to consult with Dr. Google at the start. So if you have a dental practice, that might be the topics of one of your blogs.
2. Be relevant
Suppose your business is a personal injury law firm. Chances are, your blogs will not be relevant to someone unless they or a family member have been injured in an accident. But when someone suddenly needs to information about no fault accidents – your blog can become very relevant.
3. Think outside the box
Suppose you are a financial advisor. It might not always be easy to only write about financial products – but their is always useful content that you can add to your blog if you get creative. For example, you might want to write an article about being debt free. This could be a great way to help potential clients relate – ones that might not necessarily be interested in reading about insurance or mutual funds the first time that they visit your site.
So don’t use the excuse that you business is too boring to blog about. If you take the time to think about the questions your potential audience might have, what information they might need, and even a few outside the box but still related issues, you’ll always have something to write about.