There are many advantages to writing a regular blog for your business – not the least of which is that it can help with your website’s search engine optimization (SEO). Done correctly, your blog will not only attract customers, set your business up as an expert in your industry and improve your search rankings.
Done incorrectly however, you can alienate potential customers and actually get penalized by Google and the other major search engines.
One of the important things to remember when writing for you business blog is to write content that is both SEO friendly and human friendly. SEO friendly content will help search engine crawlers to find your content and in turn, give your site a better ranking.
Human friendly content will help to ensure that visitors to your site have a great experience. Content needs to be well written and engaging.
The following are a few tips to make your blog appealing both to search engine crawlers and your future customers:
1. Think about your content (and keywords).
What are your potential customers searching for? If they don’t specifically know the name of your business – or haven’t heard of you – what are they typing into their internet search bar? Think about these keywords and write a blog that incorporates them. Just don’t overuse them – not only does this make your blog harder to read but it looks spammy and it can actually hurt your SEO. Generally speaking, keywords should only be in about one to two percent of your content. (And don’t forget to include them in some of your subtitles and tags).
2. Be an original
Sorry but copy and paste is not going to do it here. When you were in school, this was called plagiarism. In SEO world, duplicate content is going to get you Google-slapped. You need to make sure that your content is original.
3. Length matters!
Blogs should be long enough to be informative – think articles rather than tweets! Your article length will also help with your SEO. A minimum of 300 words is recommended.
4. Keep Writing
The whole point of having a blog is to write regular content. As more people discover your business blog, they will begin to follow it – or start returning regularly for updates. Search engines will notice return visitors and your ranking will increase.
5. Make your blogs sharable
When your site visitors read a blog that they find fascinating, they will naturally want to share it on Facebook, Twitter etc. When they share it, this will naturally create backlinks on those sites – once again improving your SEO. Use share and tweet buttons to make sharing easy!
6. Link to your other blog posts
As you write more and more posts, topics will naturally start to overlap – so link to your previous posts where it makes sense to do so! This will help your readers move easily between posts that interest them – and Google likes it too!