Time to Quit Slacking on my Blog

I’ve been slacking off with my own blog these days. That’s a big no-no in the world of search engine optimization. If you’d like people to visit your website on a regular basis, you need to give them good reason to do so. Regular infusions of fresh new content is one way to get people to keep coming back to your site.

That said, however – I’m busier than ever with my regular freelance jobs. (Part of the reason why my personal blog has been taking a back seat lately).

I’ve also been preparing for my second degree black belt in seikido (which is a combination of taekwondo and aikido). And now that the test is over, it seems that a semblance of a more normal life and schedule is more achievable. Of course, now we’re getting into the Christmas season, so maybe not!

On the freelance writing front, I’ve recently completed the content for several landing pages for a European style patisserie in Toronto. Fortunately, I didn’t get too much drool on the keyboard while writing about chocolate mousse cake and macarons!

And now I’m on to the topics of spray foam insulation as well as a good deal of content for a Toronto based law firm. Add to that, I have just pitched some more gardening blog ideas to another client (which can be somewhat of a challenge during the winter.)

It’s much easier to write about the weather.

Overall though, it is a pretty exciting time in my freelancing career. I’ve recently obtained my hst number, as I expect no shortage of work in 2015. Quality web content for business has never been more important.

But I’m not trying to do it all. I’ve found that one of the easiest ways to be successful is to do what you’re good at and recruit a really good team to do the rest.

That’s why I met with my accountant after getting my hst number so he could explain to me how to file with the government – plus I had my husband (who is a financial advisor and numbers guy extraordinaire) with me because he’s an important part of my team and in all likelihood, the one I’ll be getting to file for me. J Because my strengths are with words – not so much with numbers.

And when you think about it – that’s why clients hire me. Because I play an important role on their team. They are lacking either the time or expertise to write their own web content. Their time is much better spent on other aspects of their business.

So there you have it – do what you’re good at – and recruit a great team to do the rest – it works!


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