No one knows your business better than you right? So it only makes sense that you should be the one to do the content writing for your business right? Well… not necessarily! You might be a great writer who understands SEO and perhaps you have the time to do all of your own writing. If that’s the case, you can stop reading and get back to work on your blog.
But if that’s not you, it might make a lot of sense to hire a freelance writer. The following are a few reasons that you might want to consider hiring a freelance writer for your business content.
Search Engine Optimization
It is becoming increasingly common that the first impression that you make on your future customers is an online impression. But in order to make that happen, it must first be possible for your customers to find you.
A good freelance writer for online content understands how to write for search engine optimization (SEO). In other words, they know how to incorporate keywords and phrases into your content in such a way that it will help your website to be listed higher in the search results – ultimately meaning more traffic to your website.
More than this however, your writer still needs to write for your end audience. The keywords must be there but they must not interfere the flow or become obnoxious.
It’s common for a business owner to think that – if they are going to hire a freelance writer – they need to hire someone who knows a great deal about their business.
Let me assure you that this is not the case. Business content writers do however have to be great researchers! Over the past month, I’ve written content for business about a number of subjects (forklifts, basement waterproofing, and custom cabinetry) that I was not overly familiar with when I started.
Having a writer who is not an expert in the subject matter also has a distinct advantage and that is that it is often easier for a non-expert to write in a way that another non-expert can understand. When I am writing about a subject that is new to me, I instinctively write in the way that I would want someone to explain it to me.
When a potential customer finds your content on the internet, you have no way of knowing what their level of knowledge is concerning your products or services. It is therefore best that your content explains your business in a way that most people will understand.
One of the biggest reasons that business owners hire freelancers to write their content is that they simply don’t have time to do it themselves.
It has been estimated that business websites that contain blogs receive 55% more traffic than sites that do not. Those visits can eventually translate into more customers and more sales.
But if you are running your business, do you really have time to blog every week?
If time is the biggest reason that a business owner hires a freelance writer, then money may be the biggest reason that they do not. After all, why hire someone to do something I can do myself?
As a business owner, you hire experts to design your website and to do your accounting. You are likely have the capability to learn how to do these things and do them for yourself – but you do not because in the end your time is more valuable spent on the core functions of your business. And outsourcing this type of work ultimately costs you less in resources than doing it yourself.
So if your business is at a level where you need to delegate the important job of content writing to an expert, then the freelance model may be just the right fit for your business.